Digital Marketing: Basic Strategies Every Beginner Must Know

What is Digital Marketing?

Digital marketing refers to the usage of online advertising tools to project products and services to potential customers. Digital Marketing has become a key component of the marketing strategy of most companies today, because as much as a third of the world’s population now spends time online.

What are the benefits?

Digital marketing provides advantages that were previously unprecedented. With over 2 billion people having an active online presence, online marketing provides an incredible outreach. Also, most social platforms provide their services for free, making them very cost-effective. People also tend to prefer an online marketing approach because of its personal touch and interactive nature. With these features, online advertising provides opportunities that traditional marketing hardly can; and even if it could, it would be a financial and logistical nightmare.

Now that we have established the importance of digital marketing, here are the basic strategies one must apply to get maximum results:

1. Know your audience: It is important that you discern exactly what your brand is, what it stands for, and which people make up your target demographic. This knowledge will enable you select the most appropriate digital platforms for your brand, as well as use available online tools to target customers that will most likely lead to sales conversions.

2. Have a comprehensive strategy: This involves you defining specific goals your brand intends to achieve with online advertising. This allows you to leverage on particular strengths of relevant e-marketing platforms and also use analytical tools such as Google Analytics ton track and manage progress and goal achievement.

3. Have Optimized and Integrated accounts across all relevant platforms: It is not just enough to have accounts across several online marketing platforms; you must also make sure that they are functioning to their fullest capability. This includes rich media for all your social media accounts (i.e. quality photos and videos) and regular interaction with your customers; as well as a fast and aesthetically pleasing website with enough backlinks and very active SEO (Search Engine Optimization). Most e-marketing platforms also provide facilities for cross-platform integration, enabling you to seamlessly synchronize your brand’s online presence; and also make it easier for potential customers to locate your brand across different platforms.

4. Have a consistent voice: Carve out a particular niche for yourself which is relevant to your brand, and remain consistent to it throughout all your online activity. Saying something today and something else tomorrow could easily confuse potential customers and chase them away.

5. Provide quality content: With regards to your internet marketing content, go with the acronym QERO, which stands for Quality, Engaging, Regular and Original. If your online content consistently possesses these qualities, you can be sure of comfortably winning over the hearts of several customers.

6. Use Smart Tools: There are a plethora of online marketing platforms, and handling each one separately could be cumbersome. Instead, make your work easier and smarter by using the variety of smart tools available. Tools like Buffer, Everypost and Hootsuite enable you handle several social media accounts at once, MailChimp is great for e-mail marketing, and Adroll helps you re-market to customers who are already loyal.

7. Combine with Traditional Marketing: In as much as digital marketing has immense potential, traditional marketing should not be jettisoned just yet. In fact, the best results are achieved when digital and traditional marketing strategies are combined. So by all means have a robust online presence, but also complement that with TV and Radio ads, as well as the timeless one-on-one customer relationship.

Digital marketing has developed rapidly over the past few years, and it promises to be a major player in the marketing industry for years to come. Hence, the sooner you get acquainted with it, the better; and the more you save yourself the unnecessary expense of outsourcing your online advertising to a digital marketing agency.

Learn About the Nutritional Needs of Your Body

The focus of this article is to help people understand how physical exercise and nourishment can help our body. It is essential to learn and study your individual requirements such as caloric intake, physical needs, and even nutritional health. You can start your search for nutritional information at fitness centers, libraries, or even visit your dietitian in order to receive guidance on living a healthy life.

Nutrition is required by your body in order to nurture it and to keep it working properly. Every day, we consume minerals and vitamins in order to get the nutrients to keep the body fit. So, how can an individual understand his/her nutritional requirements? You can simply begin by finding out information regarding the needs of your loved ones and your personal requirements. Furthermore, you can begin my making smart choices on the foods you prepare for your family or purchase from the market.

The recent FDA standards reveal that nutrition and eating safe has been implemented in many households in the United States. What actions have people taken in order to ensure proper nutritional intake? How do people fulfill this requirement and know which foods offer the best nutritional value?

You must have heard all sorts of information about cereals and milk with daily vitamin intake and what kind of value we get from selecting the right foods. However, how does this apply to the bodily functions that we perform on a daily basis? Your nutritional requirement can only be fulfilled when you start eating a balanced diet. You implement foods from every sector of the food pyramid into your diet.

People don’t understand that sometimes our vitamin and mineral needs can outweigh the calorie intake required by the body. Thus, supplements are used in order to fill the gaps. All of these factors play a vital role in the nutritional requirements. As we age, we need to consider the various facets of nutritional needs. Females and males have varying needs, and the body of young women is totally different than the body of older women. Reevaluation and education of nutritional requirements is important as you pass various stages of your life.

It is time to start learning about your body because every individual is crafted differently. Proper nutritional education about how your body reacts to changes in your diet will help you focus on how you can take care of yourself more efficiently.

Using WordPress for E-Commerce With WP E-Commerce

WordPress is a powerful and very popular blogging script that is easy to use and maintain. It’s well coded flexibility allows for many uses beyond blogging including content management, social networking, directories and portal sites. Have you ever given thought to using WordPress as an e-commerce site though?

Using the WP e-Commerce plug-in you can transform WordPress from a mild-mannered blog into a full featured e-commerce site. Features include multiple shipping and payment methods, tax zone management, shipping estimates and product attributes. Payment options supported include Google Checkout, PayPal and Authorize.net. WP e-Commerce also uses a nice one-page checkout system that smooths the checkout process out for your customers and increases conversion rate.

With WordPress as the foundation of your e-commerce site you will enjoy all the benefits of one of the most powerful content management systems in existence. It’s update feature and very intelligent administration panel give you the ability to easily add plug-ins and themes to customize your e-commerce site.

Add widgets to your side bar or other areas in your theme. Add social networking features, user profiles and even forums and classifieds to your e-commerce site to help draw traffic and incoming links. Most hosting providers allow you to easily install WordPress with one or two clicks. From there, WordPress gives you the ability to add most plug-ins and themes easily through search features in the administration panel.

Another benefit that WP e-Commerce gives you for your internet store-front is simplicity. Many e-commerce scripts can be over the top and cumbersome for the typical internet store-front. Often they require too much customization and configuration to be practical. With WordPress and WP e-Commerce configuration is fairly straight forward and customization is easy through the use of a robust WordPress theme system.

Have a little e-commerce project that you’ve been considering? Get web hosting and give WordPress a shot. You might find that an exceptional blogging platform can be a great e-commerce platform too!

1 / 7123456nextLast