Opening up a clothing store is a great way to make money. Clothing is considered a necessity; therefore there will always be a market for selling clothes. However, not all clothing stores seem to be successful and some even close down. The reason for this is a lack of proper business management. A store owner needs to become aware of a few business tactics that will cause an increase in customers.A store owner must first purchase his merchandise in the cheapest way possible. He will therefore want to purchase wholesale clothing. There is a lot of competition out there, and with proper research, a store owner could find himself large amounts of clothing at excellent prices. Care must be taken that the clothing should all be good quality so that all customers will be happy with their purchases.Another way to make customers happy is by offering a large selection of clothing with different styles. Many times a store owner will mistakenly think everyone likes her style of clothing. She will then purchase tops, pants, jeans and skirts that all reflect her style of clothing. This is a big mistake since it will limit her range of customers to one type. Therefore she should update herself on the latest styles and order all of them so that every customer, with her individual style, will find the item of clothing that she is searching for.An additional factor to consider is the advertisement. Word of mouth is a very nice method; however it will take a long time to generate a large flow of customers this way. Therefore the best suggestion is to spend money on advertising the clothing store. Create an attractive and colorful ad that has pictures of rompers, sweaters, jackets and dresses of a few different styles. Place the ad in the most popular newspapers and magazines.A sure way to get customers to come to your store is to offer a discount for one item of clothing when the customer brings a friend that also purchases a garment of clothing. The reason for this is women love to get sales. If you offer a sale, the customer is tempted to go to your store over another store.Another factor to consider is the stores location. It is best to buy or rent a place that is located on a busy street where cars go by and will notice the merchandise in the store window. It is also great to have a store near a popular grocery shop where women are constantly buying food for the family. Another great option is to find a block that is filled with different stores such as toy stores, restaurants and shoe stores. This way there will be many people constantly passing by the clothing store on their way to some other place.Clothing stores are always needed the question is how to open a store that will be successful. Time must be spent planning every detail of the store, be it location, wholesale clothes dealer and advertisement so that customers will want to choose this store to do their clothes shopping.